‘Light’ was commissioned by SOS Children's Villages Denmark. Tasked with crafting a Christmas commercial in partnership with H.C. Andersen Home, we aimed to integrate a special offer: a candle holder for the first 500 new SOS sponsors.

Drawing deeply from the art of narrative storytelling and paying homage to H.C. Andersen's iconic fairy tale, we created a seasonal ad that resonates year-round. While seamlessly incorporating the co-sponsor's brand, we prioritized emotional resonance.

The commercial's success led to its translation into multiple languages and, in various forms, it has been aired in Denmark for five years and counting.

Format: Commercial for TV and SoMe

Run time: 40s

Client: SOS Children’s Villages Denmark

Year: 2018 -

Language: Danish, Italian, Spanish and more

Country of origin: Denmark

Format: 1920x1080, 1080x1080, 25fps, 1.85:1, 1.0:1

Sound 2.0

Camera: Red Epic

Prod. company: Barington Films

Creative Director & Director: Frederik Barington
Producer: Lars Iversen
DOP: Mathias Tegtmeier
Composer: Djarn Kargin